Inertia…
You can't make people care, so don't.
Financial risks and opportunities can be invisible until they are complicated and expensive.
You can't buy insurance on a burning home or from the back of an ambulance.
You can't buy the stock after it runs or sell it once it collapses.
But, this isn't about the products. They are critical and useful. This is about using them.
The answer starts with the real problem: Inertia.
Today's system is the accumulation of history. The future is an autonomous financial system. Both succeed for the same reason. They let people do what most of them want to do anyway: Something else. But in one of them, you won't miss anything.
It isn't that people don't care about their finances. The reality is that it is exhausting to care about all the pieces, all the time. For most, finance is like war; 95% boredom and 5% panic.
Financial institutions sell financial products. Most of them are subscriptions, which may seem counterintuitive. You agree to pay a fee for an ETF or an insurance policy until you change your mind. Like Netflix but less fun.
People are willing to subscribe to some products. They resist subscribing to advice - paying for an app or advisor that seems idle only to spring into action when things get interesting. So they are left to pick between and coordinate among these products themselves (see above).
One side of the equation wants to sell subscriptions. The other side doesn't think everything needs to be one. The gap produces the system we all see around us. Mediocre outcomes with too many people locked out.
We don't have to revolutionize the system or rebuild it. We need the platform to connect each side correctly.
We are building it for you.